Introduce a range of new, high-quality cannabis products designed to elevate the customer experience. My mission was to showcase the diverse selection of new, premium cannabis options, and unveil these new products in a way that showcased their exceptional quality.

Key Elements:

• Product photography: The promotional materials use professional macro shots of the new products, to showcase their packaging.
• Bold typography: To get a customer's attention, all outward-facing and digital materials emphasized the sale in bold and impactful type that could be read from far away. All in-store materials replicated the same type treatment, but was more of an engaging message. All while still being easily recognizable as the same promotion set.

Deliverables: