The goal of this project was to communicate CBD Kratom’s core mission and values in a way that resonates emotionally with customers. We aimed to build trust & encourage conversion by crafting an emotion-driven design enhanced with motion. By incorporating lifestyle-focused video footage, the experience created a human-to-human connection that made the brand feel more relatable, authentic, and engaging.

Key Elements:

• Smiling people: Featuring genuine, joyful expressions helped create an immediate emotional connection with viewers. These moments conveyed a sense of trust, warmth, and well-being—core values aligned with CBD Kratom’s mission to support everyday wellness.
• Products in-use: howcasing the products in real-life, relatable scenarios emphasized their role in customers’ daily routines. This approach not only demonstrated practical benefits but also reinforced the brand’s authenticity and human-centered focus.

Deliverables: