DermaThereal needed a complete rebrand to refresh and modernize its visual identity. The existing design lacked refinement and didn't align with the elevated, self-care-forward image the brand aimed to project.

See old branding

The rebranding process started with refining the color palette and simplifying the design, balancing minimalism with boldness. Throughout the design phase, I focused on creating packaging I’d be proud to display—something clean, confident, and beautiful. Once the visual direction was solid, I developed email marketing samples, experimenting with bold and charming copy to match the new aesthetic and voice.

The final result is a sleek, modern identity that reflects both confidence and care. The updated design and tone of voice work together to create a brand that feels like a conversation with your best friend—if she was obsessed with skincare. Bold yet approachable, the new look elevates DermaThereal while keeping it relatable and personal.