FLIPD SENIOR
THESIS

University of Missouri - St. Louis | 2021

  • Create a branding system for a new eco-conscious shopping experience that reimagines the traditional e-commerce packaging model. The goal was to reduce waste created by online shopping while offering added value to the consumer—encouraging them to reuse their shipping boxes in a practical, beautiful way.

  • The concept centered on a simple yet innovative idea: design cardboard boxes with a decorative pattern printed on the inside. After receiving their order from a site like Amazon, the customer is prompted to flip the box inside out—revealing a fresh, appealing look that makes the box suitable for reuse.

    I developed a branding system that clearly communicated this sustainable reuse concept, with messaging and visuals that were both playful and practical. The printed patterns were carefully chosen to feel versatile—stylish enough for home organization, gifting, or even décor.

  • The final system successfully bridges sustainability and aesthetics. It encourages a shift in consumer behavior by transforming ordinary packaging into something desirable and reusable. The design not only reduces waste but also adds an unexpected layer of delight to the unboxing experience. It’s a win for the environment, the customer, and the brand.

The logo for FIP with stylized white letters on a black background.
The logo of FX News, featuring the word 'FX' in white, bold letters on a teal background.
Colorful pattern of pink, blue, and white stylized pine trees and brush strokes on a black background.
Abstract pattern with pine tree silhouettes and brushstroke shapes in teal, pink, white, and navy blue colors.
Colorful abstract illustration of various leaves in shades of pink, red, purple, and brown on a dark background.
Abstract illustration of various stylized leaves in pink, red, orange, black, brown, and purple on a light pink background.
A patterned design with various hand-drawn rectangles, dots, and abstract leaf shapes in shades of teal, gray, black, and white on a dark background.
Abstract pattern with black, teal, and gray rectangles, dotted and leaf motifs on a light blue background.
Abstract pattern of painted squares in shades of pink, navy blue, teal, and black on a light background.
A digital pattern of brushstroke squares in pink, white, blue, light blue, and turquoise on a black background.
Pattern of abstract illustrations of beets, radishes, and leafy greens on a pink background.
Abstract art featuring scattered circles, ovals, and small leaf-like shapes in shades of red, black, gray, and pink on a light pink background.
Abstract pattern with various circular shapes, lines, and leaf-like designs in shades of red, pink, white, and gray on a dark background.
Abstract pattern of colorful overlapping ovals and circles in shades of red, pink, purple, orange, white, and black on a dark background.
Abstract pattern with irregular shapes in white and pink on a dark background, interconnected by pink lines.
Abstract black, white, and pink geometric pattern with irregular shapes, lines, and dotted textures.
Pattern of various teal, white, and black leaf shapes on a dark background.
Pattern of various leaves in shades of teal, black, and white on a light teal background.
Computer monitor displaying the Amazon website with holiday-themed gift boxes banner and various product recommendations.
Computer monitor displaying a webpage about online shopping with a step-by-step guide on using the FlipdBox for package delivery, including icons of a shopping cart and a package.
Computer monitor displaying an Amazon checkout webpage.
Step-by-step instructions for folding and assembling a cardboard box with tabbed flaps.
Step-by-step instructions for assembling a cardboard package, starting from receiving the package, opening the box, releasing side tabs, unfolding the box, folding tabs to bring up sides, and folding the sides to complete the package.

Instructional
Animation

To support the concept, I created a short instructional video demonstrating how the packaging system works—from receiving the box to flipping it inside out and revealing the patterned design. The video visually guides users through each step of the process, showing how easy it is to repurpose the box for storage or gifting. It reinforces the eco-friendly message while making the reuse process approachable and engaging.

Live
Presentation

After completing the project, I presented the concept to a live audience to walk through the design system, its functionality, and the environmental impact behind the idea. I explained how the reusable box design works—from flipping the packaging inside out to revealing the decorative interior—and highlighted how the branding encourages sustainable behavior in a visually appealing way. The presentation emphasized both the creative process and the real-world benefits, sparking a thoughtful discussion about design’s role in reducing waste and enhancing everyday experiences.