Create a bold, eye-catching beverage line that speaks directly to millennials and Gen Z adults seeking alcohol alternatives. The brand needed to feel modern, fun, and personality-packed—walking the walk and talking the talk. Beyond visual appeal, the goal was to build a voice that felt relatable, witty, and unmistakably current.

To bring this concept to life, I started with a bold logo and vibrant color palette that instantly captured attention. From there, I crafted playful, on-brand copy that leaned into humor and relatability—language that resonates with a younger, trend-conscious audience. Flavor selection also played a key role: I curated a mix of popular staples and intriguing combinations to spark curiosity and appeal. Throughout the process, I made sure every touchpoint—from mockups to marketing—reflected the brand’s confident and fun-loving spirit.

The final outcome is a cohesive brand that feels as bold and charming as the drinks themselves. The logo suite, website assets, and packaging dielines all work together to create a memorable and scroll-stopping presence. With its vibrant visuals, trend-driven flavors, and cheeky voice, this beverage brand stands out as a fresh and exciting player in the alcohol alternative space.