Rebrand Todd Adams to better reflect a luxury cannabis brand while shifting focus toward an effect-based product line. The original silver-and-black color scheme felt dated and lacked emotional or functional storytelling. The goal was to elevate the brand visually and conceptually for a more refined consumer audience seeking a premium, purpose-driven experience.

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The rebrand began with a transition to a black-and-gold color palette, immediately creating a more upscale, elegant aesthetic. To align the product line with specific outcomes, I built a visual and color-coded system around three pillars: Mind, Body, and Spirit—each representing a different type of product effect. I also created a secondary color palette to ensure easy future expansion.

The first launch under the new brand was a line of “Effects” softgels, packaged in a 30-count sachet tower for convenience and daily use. Design exploration started with intricate Art Deco linework, later evolving into dynamic patterns unique to each effect. As the visual language matured, emphasis shifted from the logo to the product effect, reinforcing the brand's new function-first identity.

The final brand system for Todd Adams blends sophistication with clarity. Its gold-accented, effect-driven design creates a strong shelf presence and connects emotionally with consumers based on their needs. The modular pattern system and expanded palette future-proof the brand for continued growth. With its first launch—the “Effects” softgels—the rebrand successfully sets the tone for Todd Adams as a premium, purpose-built cannabis line.